Your Work Is Sophisticated. Your Message Should Be Too.

Brand clarity | Messaging strategy | Communications infrastructure | AI brand alignment
For nonprofits, foundations, and heart-led ventures

The Challenge

Many values-driven organizations struggle to communicate what they do best.

  • Unclear positioning: Your work is sophisticated and multi-layered, but when asked to describe it simply, something gets lost.

  • Communications gaps: You're launching a new program, navigating a pivot, or entering a new phase, but lack the messaging strategy and infrastructure to do it well.

  • Limited comms capacity: You need a communications team or function but don't know how to structure it, staff it, or lead it toward the right goals.

  • Brand drift: Your staff is using AI tools to write, communicate, and create content, but without shared frameworks, every person becomes their own brand voice and your organizational identity quietly fragments.

Why Kristine Jimenez

Two decades at the highest levels of strategic communications in service of purpose-driven work.

  • Developed deep communications expertise in high-growth environments, from a dotcom startup to leading national PR campaigns at Starbucks, before turning toward mission-driven work

  • Built and led the first global marketing and communications team for an international, nonprofit university in Latin America

  • Co-led an organizational purpose and brand realignment for an environmental education nonprofit

  • Built the fundraising communications and events team at UW Medicine, developing the narratives and voice that moved major and transformative donors, including at the highest levels of giving

  • 20+ years in brand strategy, communications, and messaging

  • Deep expertise working with orgs in emergence, transition, and growth

  • Grounded in ethical, values-aligned marketing practice, because how you communicate is inseparable from what you stand for

What makes Sol Service different

  • Institutional caliber, purpose-built for mission-driven orgs

  • Deep listening first, strategy second

  • Clarity without oversimplification, because your complexity is an asset

  • Ethical, sustainable approaches that align with your values

Four Ways to Work Together

01

Brand Intensives

A tailored deep-dive working session built entirely around your org's specific moment, such as a program launch, rebrand, pivot, or strategic transition. Your team leaves with clear brand positioning, aligned messaging, and a practical communications strategy.

02

Project Based Strategic Engagement

Focused consulting on a defined communications or brand challenge. Ideal for mid-complexity projects where you need senior-level strategic thinking without a long-term retainer commitment. Includes philanthropic event concepting and narrative development.

03

Comms Infrastructure Build

For organizations ready to build or rebuild their communications function from the ground up. Includes team structure design, hiring advisory, role definition, goal-setting, and annual strategy — everything needed to build lasting capacity.

04

AI Brand Alignment

As frontline staff begin using AI tools independently, brand voice and messaging consistency are at risk. This engagement delivers the frameworks and training your team needs to communicate on-brand — regardless of which AI tools they're using.

Who This Is For

Organizations: Nonprofits & social sector organizations · Foundations · B Corps & values-driven businesses · Mission-led teams & social enterprisesRight moments: Launching or scaling a new program or service · Navigating a rebrand, pivot, or strategic shift · Building or rebuilding your communications function · Struggling to communicate clearly to funders, donors, or the public · Recognizing the need for frameworks that keep staff on-brand with the expansion of AI tools

In Their Own Words

The work speaks for itself, but sometimes it's better when others do the speaking.

Strategy and heart

“One of the most strategic, compassionate, and effective leaders I have ever worked with…Kristine has an exceptional ability to combine vision, strategy, and heart in everything she does.”
– Heather Seethoff, Director for Special Events, UW Medicine

From abstract to actionable

"Kristine is masterful at intuitively connecting to big, abstract ideas and bringing them into laser-focused clarity with very tangible action steps."
- Tricia Schuster, Founder, Peaceful Dying Project

Exceptional ability to truly listen

"What sets Kristine apart is her exceptional ability to truly listen — she took the time to understand my vision, goals, and values before ever putting pen to paper, and it showed in every deliverable. The final branding work she produced was not only creative and polished, but a genuine reflection of who I am and what I stand for."
– Sapna Sopori, Founder/CEO, Sapna Strategies, LLC

Impeccable judgement, deep integrity

“Kristine is a rare leader who consistently demonstrates exceptional high-level strategic thinking, impeccable judgment, deep integrity, and a commitment to elevating and supporting her colleagues.”
– Hanna Hupp, Director for Digital Communications, UW Medicine

Expert leadership

“Kristine took over a marketing and communications team that was in transition and highly siloed. Through her expert and brilliant collaborative leadership, she transformed that team by developing a clear vision and mission and structuring them in a way that supported the team internally and served the office widely.”
– Ben Morris, AVP for Pipeline Strategy and Campaign Analytics, UW Medicine

Let's Talk

If your organization is navigating a communications challenge or if you're ready to build the clarity and infrastructure to support your next chapter, I'd love to connect. Let's start with a conversation.

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